ALL THAT MATTERS 2024 returns with headliners Kweku Mandela, Bianca Bustamante, Eric Nam and Dr. Ben Goertzel

Asia’s Premier Entertainment Conference brings together Leaders in Music, Sports, Gaming, AI, Web3, and Marketing to Discuss the Impact of AI 

Created by Branded, a leader in producing and commercialising integrated multimedia platforms that connect, engage, inform, and entertain – All That Matters is set to make a grand return for its 19th year. Taking place from 16 to 18 September 2024 at Hilton Singapore Orchard, All That Matters 2024 offers opportunities to dive into the ultimate gathering of the biggest names and game-changers in global entertainment. 

The event will feature an impressive lineup of industry speakers such as – Kweku Mandela, Eric Nam, Dr. Ben Goertzel and Bianca Bustamante. These speakers represent the heart of All That Matters – the definitive meeting point for the Music, Sports, Content, AI, Gaming, Web3 and Marketing industries in the APAC region.   

Our keynotes join 70+ global industry leaders and innovators, who will take the stage to discuss the biggest challenges and opportunities shaping the entertainment landscape. Attendees will discover how AI is revolutionising every aspect of these sectors and be part of groundbreaking cross-industry collaborations that are redefining the game, plus have the chance for unparalleled networking opportunities.   

Jasper Donat, Co-Founder and CEO of Branded, producer of the event, said: “We are beyond excited to bring All That Matters back for its 19th year! Our mission is to break silos, forge alliances, and create a space where Music, Sports, Gaming, AI, Web3, Marketing, and Content not only coexist, but thrive. This isn’t just a conference; it’s a high-energy platform for innovation and inspiration. We’re here to spark conversations, make meaningful connections, and shape the future of entertainment. Get ready for an unforgettable experience!” 

All That Matters 2024 Programme Highlights 

Conference Programme 

All That Matters 2024 will comprise seven tracks – Music, Sports, AI, Gaming, Web3, Marketing and Content, featuring industry leaders across keynote sessions, round tables and panel discussions.  

Over the course of three exhilarating days, attendees will immerse themselves in a series of dynamic and thought-provoking sessions, uncovering the latest breakthroughs across a variety of industries. A central theme of AI will underpin all tracks, demonstrating its pervasive influence across different sectors and how it’s driving innovation and transformation. The main conference sessions will feature discussions on a broad range of themes. 

• Music Matters 

• • Revolutionising publishing, streaming, marketing, and live touring, bring new opportunities and efficiencies to the music industry. 

• Sports Matters 

• • Groundbreaking advancements in sports tech, OTT, live events, sponsorship, and the growth of women’s sports, showcasing how technology is enhancing the sports experience. 

• Gaming Matters 

• • The intersection of AI, brands, the metaverse, and player wellbeing, highlighting the creation of more immersive and personalised gaming experiences. 

• Content Matters 

• • Delve into the online creator economy, focusing on how recently introduced tools are empowering creators to produce and distribute content more effectively. 

• Marketing Matters 

• • The role of technology in revolutionising marketing strategies and brand partnerships, demonstrating how data-driven insights and automation are transforming the marketing landscape. 

• Web3 Matters 

• • Showcase transformative technologies like NFTs, blockchain, and the metaverse, highlighting their potential to revolutionise various industries and create new economic opportunities. 

• AI Matters 

• • AI reshaping fan engagement, content creation, and business strategies, emphasising the broad impact of AI across multiple domains. 

Throughout these sessions, industry experts and pioneers shaping the future will provide valuable insights, with opportunities for in-depth discussions, case studies, and networking designed to keep you ahead of the curve. No one will want to miss the opportunity to collaborate with visionary content creators and draw inspiration from the industry’s most brilliant minds! 

 Speakers

All That Matters brings the brightest of minds from each industry, coming together to debate, celebrate, and exchange valuable insights over three days of captivating content and networking. This includes more than 80 speakers, with more to be announced – an impressive line-up of business leaders from companies such as Google, Meta, The Coca-Cola Company, DAZN, Microsoft, TikTok, Riot Games, Standard Chartered, Mastercard, SEPHORA, Cathay Pacific, BeatdApp, SoundCloud, Avex Asia, L’Oréal, Napster, AEG, Animoca Brands, Believe, The Walt Disney Company, Egon Zehnder, EMPIRE, Global Esports Federation, Gold House, Great Entertainment Group, ICMP, Luminate, Mighty Bear Games, Mintable, Monstercat Music, NODWIN Gaming, Octagon APAC, ParadeALL, Primary Wave, Realeague, rEvolution, Riot Games, Samsung Electronics, SingularityNET, Stepathlon Lifestyle Pvt. Ltd. Telstra, Tripadvisor, Warner Music Group, Wasserman and WFA. 

Sports Matters Academy

This year’s All That Matters will also feature the Sports Matters Academy, aimed at informing and inspiring the next generation of sports industry professionals. Sessions will feature some of ATM’s pre-eminent Sports Matters speakers, including a special conversation with Kweku Mandela.  

The Academy is free to attend for sports students, with Academy passes including free access to the main conference.  

Attending All That Matters 2024 

Attendees can check out www.allthatmatters.asia for the full agenda and ticketing information. The Early Bird VIP Pass, priced at US$999, grants you access to 3 days of live content, a networking platform, VIP networking parties, coffee breaks, and daily sessions. This offer ends on 31 August and can save you up to US$300 off the full price. Additionally, the Early Bird Content Pass is priced at US$599, and includes access to 2 days of live content and a networking platform. Please note that limited numbers are available, so be sure to secure your tickets now for an unforgettable experience! 

Official Event Partners 

All That Matters would not be possible without our event partners. This year, partners include Track and Presenting Partners YouTube Music, Meta Music, Wasserman, Universal Music Group, KOCCA, Epidemic Sound, rEvolution, Luminate, Mintable, Tencent Music Entertainment, Friendship.Dao, Singapore Tourism Board, BeatdApp,  Asia Football Group, Realeague, Musiio, Sony Music, World Federation of Advertisers, Infront, Warner Music, Miles Group and Casual Films.