Inspired by the Malay word for ‘aspiration’, CiTACiTA is an independent commentary that discusses the latest endeavours underpinning some of the most innovative industries and companies in Asia and beyond.

Our very own aspiration is to record the ideas, stories and people we cross paths during our journey to identify the next item of disruption within the international economic ecosystem.

We are a team of multi-industry commentators, analysts, founders and investors based in the fast-growing economic region that is Asia; with a reach that stretches to Europe and North America.

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