SQREEM Technologies Appointed Official AI Marketing Partner for Saracens

The Singapore-headquartered digital behaviour aggregator will deliver innovative consumer intelligence solutions enabling Saracens to deepen understanding of their supporters’ behaviours.

The partnership cements SQREEM’s position as one of the world’s leading digital behaviour aggregators and Singapore’s leading role in AI global advancement.

19th January 2024, Singapore  Singapore-headquartered SQREEM Technologies has been named the Official AI Marketing Partner for Saracens, a premier English rugby union club. As the world’s biggest digital behaviour aggregator, SQREEM will deliver cutting-edge consumer intelligence solutions, fostering a more profound understanding of their supporters’ preferences, behaviours, and needs. 

With offices around the world, SQREEM boasts an extensive data capture infrastructure that collects market data and transforms it into valuable real-time consumer knowledge bases. Through their AI-driven capabilities, SQREEM’s automated digital supply chain leverages these consumer insights and customer cohorts generated for omni-channel activation, ensuring superior performance in cost efficiency, engagement, sales, and brand uplift.  

“Saracens and SQREEM are a natural fit. Both organisations thrive in highly charged environments and are driven by a collective determination to succeed that surpasses the sum of our parts. This partnership enables us to elevate each other, fostering brand and business growth within a sports-centric business ecosystem involving players, commentators, spectators, and investors ,” shared SQREEM CEO, Ian Chapman-Banks. “Through this partnership, we are proud to represent Singapore’s vibrant AI ecosystem on the global stage.” As part of the partnership, the SQREEM logo featured on the kits for both Saracens Men and Women during their match against Bordeaux Begles in the Investec Champions Cup. 

Furthermore, SQREEM will be the Presenting Partner of the ‘Inside Training’ videos posted on the Saracens’ channels building up to each match, reaching an audience of over a million fans. 

Saracens CEO, Lucy Wray extends an enthusiastic welcome to SQREEM into the Saracens family: “We are excited about our partnership with SQREEM Technologies and the unique AI capabilities they bring to Saracens as we continue to build in performance, stature and geography. SQREEM’s approach to technology and artificial intelligence will allow us to harness world-leading technology to drive our audience growth, engage more meaningfully with our existing fans and reach potential new fans for the Saracens Group.” 


About SQREEM Technologies:  

A leader in pure artificial intelligence, SQREEM Technologies is among the largest digital behavior aggregators globally. The company’s AI solution has revolutionized digital media buying in the B2B marketplace, offering precise, cookie-free ad targeting at scale. 

For more information, visit

About Saracens:  

Established in 1876, Saracens Rugby Club is an English professional rugby union club based in North London, England. Currently competing in Premiership Rugby, England’s top rugby competition, Saracens has a rich history and a strong competitive presence.

For more information, visit

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